Tag technology

Thanks Steve

I don’t generally care much at all about the deaths of famous people, but I feel profound sadness at the passing of Steve Jobs. As I type this on my Macbook Air and my iPhone buzzes next to me with texts and calls and GroupMe messages, I find myself thinking back to playing Zork on my first computer, an Apple II.

That was my first experience with a personal computer and although I didn’t realize it at the time, I was already hooked and destined to spend a large portion of my life in front of, tinkering with, and writing software for, computers. While a game was my first experience, it wasn’t long after that I was fiddling with Basic and Logo and logging into BBSes and manually upgrading an Apple IIgs to 768kb of ram (you had to insert the chips -no simms or dimms – yourself back in those days, kids).

I disagreed with a tremendous amount of Jobs’ philosophies and decisions (most recently with a lot of how iCloud works), but in many ways, that’s great: the things I thought he was wrong about helped as much in forming my own opinions and mental constructs for the “new,” as the things I thought he was right about. And those stances showed me the value of sticking your neck out and being passionate, even when sometimes it might be unpopular or even wrong.

People throw the word “visionary” around an awful lot with Steve Jobs and I feel like only some of them have really absorbed what that means. It’s much more about imagination than it is about technology. It’s incredibly difficult to envision something new in your mind’s eye and then communicate that to others and get everyone on the same page to go out and actually make that idea into a reality. He did that. It’s hard to think of many people who have had as profound an effect on human civilization in the last 30 years (yes, I just said that). Certainly not many (any?) politicians, even though in theory that’s kind of their job.

I am unaware of Jobs ever saying anything to this effect, but one of the things I learned from watching Apple over the years is that it’s incredibly important to try and make the complex into the simple. Or the easy. And doing that is way harder than it sounds. When our tools are simpler and easier to use it frees us up to not have to think about using them or how they work. 20 years ago we had to memorize phone numbers. Now we tap on someone’s photo to call them. Think about that. That’s completely fucking incredible. But we actually have to take a step back to appreciate it because it’s so simple that we’ve stopped having to think about it. We’ve been freed up to focus on the next thing. We’ve been moved forward.

It’s hard right now not to think about this quote that Jobs made at the 2005 Stanford commencement:

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Steve Jobs died way too young and a colossus has been stolen from us, leaving a hole in the worlds of technology, software, communications and innovation. When the mourning has passed, the best thing the rest of us can all do to try and honor what Jobs accomplished is to try to be that New: Go out and try to make great things that change the world and make it a better place.

My answer to What are some of the technology innovations we might see in online advertising in 2011?

I think the two huge things that technology is changing in online advertising are 1) targeting. And 2) what I am starting to think of as “applitisements”, which is to say: display and mobile ads are going to become more and more like mini web applications. Neither of these things is a singular, momentary “innovation” in its own right, nor do I think as trends that they started or will end in 2011, but I think 2011 is when they start really coming together beyond the clumsy first steps.

Targeting is a bit more obvious and already on more people’s radar. As users share and connect more of their data, advertisers are going to be able to hyper-target and personalize their ad buys (think “males 30-40 who follow @mybrand on twitter and live in australia”). I think most people in the advertising world are aware of this at a conceptual level, but 2011 is when you’re going to really start seeing more effective targeted ads.

Applitisements, in the strictest technical sense, have been with us since the first Flash banner, but as online identities become more cross-site pervasive and HTML5 and integration APIs grow (see iAd), online ads are going to become much, much more robust and – hopefully :) – better.

Just to take a really simple example off the top of my head: Imagine you’re watching a movie trailer online. At the end of the trailer, not only are you provided with the “theaters closest to you”, but the applitisement already knows which theaters you buy tickets to the most often and displays those first, it lets you invite other people to go with you and buy the tickets without having to login or enter your CC info (ideally, there’s an in-ad password entry or other auth “reverify”). No jumping between websites, pages or windows or copying and pasting. All within the ad. And it doesn’t matter if you’re viewing the ad on a phone or a desktop, it just works.

Now, I’m not saying you’ll see the above example “this” year, but 2011 is the first year where I can actually say to myself “Okay, if I were going to write that ad, I need X, Y, and Z to happen and I have to do A, B, and C” and none of those things feel like some nebulous far-off “someday.” The pieces are all starting to come together.

What are some of the technology innovations we might see in online advertising in 2011?

A silver lining in the new net neutrality rules?

I put together a little primer at work on the FCC’s new net neutrality rules. As I was fact checking myself, a thought struck me…

Might the new wireless rules be a politically brilliant policy disaster?

Hear me out.

After ISP lobbying, what is the biggest obstacle that net neutrality faces? Public opinion. Not that public opinion is against net neutrality per se , but that net neutrality is too confusing and drowned out in the midst of unemployment, the Tea Party, Don’t Ask Don’t Tell, Wikileaks and all around apathy and ambivalence.

In other words, the American public takes it for granted, if they have been bothered to understand what it’s about at all. And what’s the best way we learn about something we take for granted?

That’s right, we take it away.

By altering the rules for wireless, the FCC is providing an testbed to show the public what it would be like if net neutrality went away while still protecting  the old, wired internet. The changes to wireless are already in motion and I am just waiting for AT&T to inform me that my (already comically expensive) plan is changing.

One has to think there will be an outcry when people starting getting hit in the  wallet just for watching a YouTube video. Will it be enough to sway against the massive lobby effort? The experience with the TSA body scanners says no, but it’s hard to tell where tipping points are, especially in mass psychology.

One can hope, and after the news cycle of the last quarter of 2010, I am trying to look on the potential bright side of things.

The Ass-Backwardness of Our Technology, Copyright Laws and Privacy

Consider this current state of affairs…

We live in an age where large corporations or their associations (think RIAA) are suing individuals and file sharing services for millions of dollars, while not making it any easier to actually, ya know, buy their copyrighted material. There are millions more dollars being spent on developing ever more complex DRM to secure said copyrighted material. Joel Tenenbaum got hit with a $675,000 ruling (note: the judge later took a zero off of that) for illegally sharing 30 songs. RIAA unsucessfully sued the Russian allofmp3.com for $1.65 trillion – yes, with ‘T’.

I don’t want to even get into the fact that this state of affairs is a shaky business strategy, that ultimately technology makes it impossible, or that the value proposition of suing everyone in sight is dubious at best (and nevermind the fact that file sharing is a free distribution channel…). Instead, let’s compare it to the flipside…

Individuals are sharing their data like crazy. More than at any point in history, people are sharing their thoughts, photos, social graph, fiction, music, videos (yes, even their porn). While many people are choosing to take advantage of better privacy settings at sites like Facebook, a lot of people are taking full advantage of how easy it is to get material into the public space. However, when indviduals do want to control the distribution of some of our content, and something goes wrong, how does the reverse look? The people who sued Google over privacy issues with Buzz? They got $2500.00 each (that’s without a ‘T’… or a ‘B’ or and ‘M’). Granted, several million dollars in the Google ruling is going to privacy organizations, and that’s a good thing, but the point is that this disparity is so totally, absurdly out of whack.

Corporations are spending gobs of money on technology, lobbyists and legal proceedings to protect themselves from (I would argue perceived rather than actual) damages. Now, of course, there are a lot of people in the technology and speculative fiction world who just sort of “get” how retarded this is and that the sell-a-physical-thing-or-sue-the-world! business model is going to eventually die and move to some sort of whuffie-based economy (assuming, of course, we aren’t all thrown back the 18th century cause of an energy crash, in which case this is all academic and hopefully I remembered to print this blog post before the lights went out).

However, that doesn’t really help the individual out right now. Individuals need better, easier to use tools to protect themselves. They also need better recourse and education. Facebook’s updates to privacy controls and industry efforts like OAuth are steps in the right direction, but we still aren’t there. Think about this: the single best set of keys you have right now to protect your online identity? Your smartphone.

Now, what would happen, for me, if this blog post was stolen a million times? How would I sue all those – wait what? Are you crazy? It would be fantastic. Please, by all means share the shit out of this.

Idea Giveaway: How to Kill the Kindle in 4 Easy Steps, No New eReader Required

I was pretty busy today, but I was able to glance long enough at my #ces column in Tweetdeck to see lots of noise about eReaders (for the record, it’s my blog and I can refuse to use the hyphen, cause I hate hyphenated tech stuff). It struck me that all these devices are a high volume of missing-the-vote-itis (that gets hyphens, keeping up?).

The Kindle seemed like the greatest thing ever when I first got mine: “I can finally read Neal Stephenson on the subway without getting neck and should cramps!!!” However, despite being a fantastic device at its launch – especially compared to, ya know, paper – the Kindle actually lacks quite a bit. So here’s my 4 easy steps to killing the Kindle (or making it a lot better, if Amazon is paying attention):

1. Make it social

This seems spectacularly obvious, and there have been a bunch of attempts to link books and social networking, but nothing has really taken off. Consider this: Why can’t you post a review of the book you just finished on your Kindle to the reviews on Amazon from your Kindle? And that’s just to start:

Why can’t you push an update that you just finished a book to Twitter and/or Facebook, from your Kindle?

Why can’t you click “Recommend this book to [your friend] ” from your Kindle?

These examples are just the beginning.

2 Drop the device

Is the Kindle hardware or software? Think about it. What really makes the Kindle work? It’s the ebook format and the wireless delivery. If you use the Kindle iPhone app you’ve probably realized this. Consumers, particularly geeks and early adopters, already have oodles of devices and there is massive craving for the iSlate or other tablets. And more importantly, all you need is the software and a device: a smartphone, a tablet even a plain old laptop or PC. You could probably launch with the following versions:

  • Windows XP/Vista/7/Mobile
  • OS X
  • iPhone
  • Android

3. Make it an open API

Guess what? If you’re selling a socially-networked, multi-device bookstore, you aren’t selling software; you’re selling books, electronically. You want that service to be exposed to as many places as possible and you want the community contributing innovation to your service. You want people integrating the next new hot web service with your service before you’ve even thought of what to do. You want it on new devices before your own employees have even heard of those devices.

And oh, by the way, wouldn’t it be cool if you were on your favorite author’s blog and they just announced their newest book was released in a post, and in that post there was a widget and all you had to do was click to buy the new book and have show up on your device of choice?

4. Give the authors a better deal

The Kindle’s pricing structure eats into the author’s share pretty harshly. Charles Stross has written about this pretty extensively and certainly knows more about the topic than I do. In addition, Amazon doesn’t do much to incentivize authors to encourage their readers to buy ebooks. In fact, the pricing structure discourages it. This is just plain silly.

Now put all these things together and what have you got?

  • You’ve got a web (HTTP technically) based store sold through heterogeneous client software
  • Your expenses are rights to the ebooks and format licensing, bandwidth and the software to run the store and handle transactions.
  • What expenses have you eliminated? For one thing, you don’t need a warehouse, either for the books or devices, which incidentally means you don’t have shipping costs.
  • And oh, by the way, unlike the Kindle, you aren’t paying for the customer’s bandwidth because they are using their own devices. You’re only paying for delivering the books, which are small, especially in comparison to other electronic products like music, movies or games.
  • You’ve provided your customers with a way to build on top of your services and integrate with future, unknown third parties.

And what have consumers got? They have ebooks that they can read on whatever device they feel like, they can share their experience with what they’ve read on whatever social network they feel like. Their favorite authors will be encouraged to interact with them in this format. And they don’t have yet another device and charger to keep track of.

Now, cue someone pointing me to where I didn’t Google enough and this already exists, cause I would really like it. Or funding it :)

Petabytes on a budget: How to build cheap cloud storage | Backblaze Blog

Backblaze built their own crazy 67TB 4U servers made up of 45 1.5TB drives configured in 3 RAID6 pods of 15 drives each. All I can say is WOW, when are they getting into selling these things? I’m thinking of this setup combined with my hope that Oracle GPLs ZFS and I’m having a home network storagasm.

Petabytes on a budget: How to build cheap cloud storage | Backblaze Blog.